Atlanta-based business consultant Lawton Hall served for nearly 25 years in executive management positions developing the Apparel Mart and Fashion Accessories & Fine Jewelry Center at AmericasMart, the world’s largest fashion emporium, offering permanent booth space to more than 1,400 vendors and nearly 2,500 temporary vendors, all within a 2.1 million-square-foot exhibition center. As a consultant, Lawton Hall offers clients knowledgeable expertise on how to develop and manage trade shows in Atlanta, across the United States, and worldwide.
A trade-show event is a type of direct marketing and sales in which vendors in a particular industry meet in a convention center or exhibition space at a designated time of the year to promote their products and services in a highly unified and centralized way, thus making it convenient for customers and other interested parties to zero in on precisely what they need and want. According to the Convention Industry Council, there are nearly 10,000 trade shows in the United States each year, some of which are specific to cars, others for video games and electronics, for book publishers, and so on. As a direct, face-to-face marketing event, a trade-show booth and vendor presence is crucial for companies to stay ahead of the competition, promote a brand, and generate new business.
A trade-show event is a type of direct marketing and sales in which vendors in a particular industry meet in a convention center or exhibition space at a designated time of the year to promote their products and services in a highly unified and centralized way, thus making it convenient for customers and other interested parties to zero in on precisely what they need and want. According to the Convention Industry Council, there are nearly 10,000 trade shows in the United States each year, some of which are specific to cars, others for video games and electronics, for book publishers, and so on. As a direct, face-to-face marketing event, a trade-show booth and vendor presence is crucial for companies to stay ahead of the competition, promote a brand, and generate new business.
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